---
url: "https://questionstar.com/principles-of-survey-research/chapter-7/slide-272.html"
title: "The key takeaways"
type: "lehrbuch-slide"
chapter: 7
chapterTitle: "Reporting Results"
slide: 272
---

# The key takeaways

*The report and presentation determine the perceived value of the entire study.*

Last step, full leverage

The report and presentation determine the **perceived value** of the entire study.

Interpret, don't just recite

Prepare results as **decision input** — with actionable recommendations.

Readers first

Avoid jargon, structure clearly, let **text and visualization** reinforce each other.

Visualization with discipline

**≤ 7 pie segments** , be careful with 3D, label tables cleanly.

People before technology

The talk lives from the **presenter** — not from the slide.

Integrity & follow-up

**Stay objective** , follow up with the client, evaluate your own project.

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*Slide 272 of 274 · Chapter 7: Reporting Results · Principles of Survey Research · Dr. Paul Marx*