---
url: "https://questionstar.com/use-cases/customer-feedback/"
title: "Customer feedback — QUESTIONSTAR"
description: "Customer feedback that feels like part of your brand — email, link, QR code or embedded on your site. You decide how and where customers respond, and how it looks."
lastmod: "2026-07-08"
type: "marketing"
---

# Customer feedback that feels like part of your brand.

Email, link, QR code or embedded on your website. You decide how and where your customers respond — and how the survey looks while they do.

- [See templates](/templates#kat-kunde)

*Free, no time limit, no credit card.*

## Many customer surveys feel out of place.

A different layout. A different sender. A link that leads out of the customer journey.

For the customer, it's immediately clear: this doesn't really belong.

And so the answers come back guarded — or don't come at all.

Good feedback doesn't come from that.

## Four working mechanics, not four marketing promises.

### Breaks in the look and feel

The moment design or tone drifts, people notice right away. The survey fits into your communication — not as an extra step, but as part of it.

### Customers won't take the detour

One extra click, a new tab — and many drop out. The survey sits where the contact is already happening.

### When results still have to be prepared

…they often go unused. The analysis is built so you can keep working with it right away.

### More than a single rating

Sometimes a rating isn't enough. Then it takes structure, branching and open-ended answers — so something actually becomes visible.

## The survey belongs to you. Not to us.

When you survey customers, you speak in your own name.

So you can use QUESTIONSTAR in a way that feels, to the customer, like the next step on your website or in your email — not like an external jump.

No visible third-party brand. No friction.

In the free plan, a QUESTIONSTAR notice stays visible. In the Business plans, it doesn't.

Optionally on your own domain, too.

*As a paid add-on with DNS setup.*

[More on Whitelabel & plans](/features#whitelabel)

## Feedback only comes back if it shows up at the right moment.

For example: a QR code in the store. A link in the confirmation email. Embedded right on the product page. Or in a short social story.

You decide where access makes the most sense — without having to rebuild the survey for it.

[Customer surveys — which format fits when](/blog/customer-surveys-overview)

## Four situations where it really helps.

### Customer satisfaction

Right after a purchase, the experience is still fresh. When the survey feels like a natural next step, an answer is more likely to come back.

### CX research

A single metric rarely explains what's actually going wrong. Structure and open-ended answers make the difference here.

### Product tests

New ideas often get cautious ratings when the framing is off. The context decides how honest the feedback turns out.

### Service feedback

After a support contact, patience is often already thin. If the path to the survey is too complicated, no answer comes at all.

## What you should know upfront.

**Can I use my own branding?**

Yes — fully customizable in the Business plans: logo, colors, fonts and even HTML/CSS/JS. In the free plan, a QUESTIONSTAR notice stays visible.

**Which channels can I distribute on?**

Email, link, QR code, embed/iframe and social posts — all natively supported. You build the survey once, then decide how it's delivered.

**Do respondents need an account?**

No. Customers tap the link, the QR code or the embed and answer straight away — no login.

**Where is the data stored?**

In Germany, in the IONOS data centers. GDPR-compliant, DPA included.

**Can I host the survey on my own domain?**

Yes — optionally as a paid add-on with DNS setup. That turns survey.questionstar.com/… into, say, feedback.yourbrand.com.

## Ready for your first customer feedback?

You can start right away. No contract, no commitment. Stop whenever you like.

- [See templates](/templates#kat-kunde)