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Chapter 2 · Survey: Measurement and Scaling · Slide 27/274

Classification of Scaling Techniques

Focus

2.2 · Comparative Scales Focus

Classification of Scaling Techniques

Root
Scaling
Comparative Scales
Objects are compared directly with one another
Paired Comparison Rank Order Scaling Constant Sum Scaling Q-Sort Scaling & others
Non-Comparative Scales
Each object is judged in isolation
Continuous Rating Scales
Itemized Rating Scales
Likert Scale Semantic Differential Stapel Scale
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