Chapter 2 · Survey: Measurement and Scaling · Slide 30/274

Comparative Scales: Paired Comparison

Practical Example

2.2 · Comparative Scales Practical Example

If these two computers were equal in everything else — which would you prefer?

Pair 3 of 10

Computer on the left

1 TB SSD

128 GB RAM

Computer on the right

2 TB SSD

36 GB RAM

Clearly prefer left Somewhat left Neutral Somewhat right Clearly prefer right

QUESTIONSTAR · Dr. Paul Marx 30 / 274