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Chapter 2 · Survey: Measurement and Scaling · Slide 47/274

Continuous Rating Scale

Respondents rate objects by marking a corresponding position on a line that runs from one extreme to the other of a given criterion.

2.3 · Non-Comparative Scales Definition & Variants

Continuous Rating Scale

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Continuous Rating Scale

Respondents rate objects by marking a corresponding position on a line that runs from one extreme to the other of a given criterion.

How do you rate "Real" as a grocery store?
Version 1
Probably the worst
Probably the best
Version 2
Probably the worst
020406080100
Probably the best
Version 3
Probably the worst
very badneithervery good
Probably the best
Version 4
Probably the worst
very badneithervery good
76
Probably the best
QUESTIONSTAR · Dr. Paul Marx 47 / 274
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