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Chapter 2 · Survey: Measurement and Scaling · Slide 68/274

Multi-Item Scales: Advantages

Advantages & Examples

2.4 · Latent Constructs Advantages & Examples

Multi-Item Scales: Advantages

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Advantages

  • Ability to assess abstract concepts
  • Different facets of the construct can be captured
  • Reduction of data dimensionality by aggregating many observable phenomena into one model
Examples of latent constructs
Satisfaction Loyalty Trust Service quality Purchase intention Brand image Involvement Price perception Usability
QUESTIONSTAR · Dr. Paul Marx 68 / 274
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