Chapter 4 · Sampling · Slide 125/274
Judgmental Sampling
Judgmental sampling is a form of convenience sampling in which respondents enter the sample at the discretion of the researcher..
4.1 · Non-probability Sampling
Technique 2
Judgmental Sampling
Judgmental sampling is a form of convenience sampling in which respondents enter the sample at the discretion of the researcher..
Typical examples
Test markets
Purchasing engineers in industrial market research
Mothers as "users" of diapers
QUESTIONSTAR · Dr. Paul Marx
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