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Chapter 4 · Sampling · Slide 152/274

Confidence Interval, Margin of Error, and Sample Size

The higher the certainty (confidence probability) we need, the wider the confidence interval becomes — and the larger the margin of error.

4.4 · Sample Size Relationship

Confidence Interval, Margin of Error, and Sample Size


The higher the certainty (confidence probability) we need, the wider the confidence interval becomes — and the larger the margin of error.

1.96
for 95%
→ margin of error ≈ 1 / √n
2.58
for 99%
→ margin of error ≈ 1.29 / √n
More certainty → larger z-value → for the same precision you need a larger sample.
95 %
E = 1.96 · sqrt(0.5(1−0.5)/n) = 1/sqrt(n)
99 %
E = 2.58 · sqrt(0.5(1−0.5)/n) = 1.29/sqrt(n)
QUESTIONSTAR · Dr. Paul Marx 152 / 274
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