Chapter 6 · Advanced Techniques of Market Analysis · Slide 222/274

Conjoint Analysis

Choice task

6.1 · Conjoint AnalysisChoice task

If you had to buy a laptop today and these were the only alternatives available on the market — which alternative would you choose?

MacBook Air

M3 chip (8 cores)

16 GB memory

13.6″ display

€ 1.299,–

Dell XPS 14

Core Ultra 7

32 GB memory

14.5″ display

€ 1.899,–

ASUS Zenbook

Ryzen 7 (8 cores)

16 GB memory

14″ display

€ 999,–

None

If these were the only alternatives, I would postpone the purchase.

QUESTIONSTAR · Dr. Paul Marx222 / 274