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Chapter 6 · Advanced Techniques of Market Analysis · Slide 228/274

Why Market Simulations?

Market simulations reflect reality better than purely data-driven models — and deliver decisions that actually hold up in competition.

6.2 · Market SimulationsThe advantages

Why Market Simulations?

Market simulations reflect reality better than purely data-driven models — and deliver decisions that actually hold up in competition.

01

Closer to reality

  • capture the idiosyncratic preferences of segments and individuals
  • account for preferences and competing offerings on the market
02

Niches, not just mass

No compulsion to fixate on the “fat” part of the market — unoccupied segments can also yield good profit.

03

“Test laboratory”

A multitude of real market opportunities can be played through risk-free — together with their possible outcomes.

04

Actionable for management

The results are easy to understand and can be translated directly into decisions.

QUESTIONSTAR · Dr. Paul Marx228 / 274
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