Chapter 6 · Advanced Techniques of Market Analysis · Slide 255/274
On Importance of Perception in Positioning
40 foods: subjective perception vs. objective attributes.
6.4 · Perceptual Positioning MapsFoods · Conclusion
On Importance of Perception in Positioning
A curious but typical case
40 foods: subjective perception vs. objective attributes.
The perception or assessment of many food attributes often has nothing or very little to do with the actual content of these attributes.
QUESTIONSTAR · Dr. Paul Marx255 / 274