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Chapter 1 · Introduction · Slide 6/274

Survey

A survey is one of the most popular methods of collecting primary data, in which the researcher interacts with respondents to obtain information about…

1.1 · Market Research and Survey Definition

Survey


Survey

A survey is one of the most popular methods of collecting primary data, in which the researcher interacts with respondents to obtain information about people's attitudes, opinions, knowledge and behaviors.

1Attitudes & Opinions — how people think and judge
2Knowledge — what people know and understand
3Behaviors — what people actually do
QUESTIONSTAR · Dr. Paul Marx 06 / 274
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