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Chapter 1

Introduction

17 slides · Slide 1–17

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001Principles of Survey ResearchPrinciples of Survey Research 002ContentsContents 003IntroductionChapter opener 004IntroductionIntroduction 005What is Research?What is Research? 006SurveySurvey 007Market ResearchMarket Research 008Practical Application of SurveysPractical Application of Surveys 009Market Research Process — the "5 D's"Market Research Process — the "5 D's" 010When should you not start market research projects?When should you not start market research projects? 011IntroductionIntroduction 012Types of Market ResearchTypes of Market Research 013Market Research by ObjectivesMarket Research by Objectives 014Market Research by Data SourceMarket Research by Data Source 015Market Research by MethodologyMarket Research by Methodology 016TriangulationTriangulation 017But in reality everything is messier.But in reality everything is messier.
All 17 slides in this chapter →
  1. 001 · Principles of Survey Research
  2. 002 · Contents
  3. 003 · Introduction
  4. 004 · Introduction
  5. 005 · What is Research?
  6. 006 · Survey
  7. 007 · Market Research
  8. 008 · Practical Application of Surveys
  9. 009 · Market Research Process — the "5 D's"
  10. 010 · When should you not start market research projects?
  11. 011 · Introduction
  12. 012 · Types of Market Research
  13. 013 · Market Research by Objectives
  14. 014 · Market Research by Data Source
  15. 015 · Market Research by Methodology
  16. 016 · Triangulation
  17. 017 · But in reality everything is messier.