Principles of Survey Research
Chapters
▾
Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
← Back to QUESTIONSTAR
Course
›
Principles of Survey Research
›
Chapter 1
›
Slide 12
Chapter 1 · Introduction · Slide 12/274
Types of Market Research
Three classifying criteria
1.2 · Types of Market Research
Three classifying criteria
Types of Market Research
Criterion 1
By Objectives
Exploratory
also diagnostic
Descriptive
Causal
also predictive, experimental
Criterion 2
By Data Source
Primary
data collected yourself
Secondary
data already available
Criterion 3
By Methodology
Qualitative
understand
Quantitative
measure
QUESTIONSTAR · Dr. Paul Marx
12 / 274
To the full presentation
← Previous slide
Introduction
Next slide →
Market Research by Objectives
Chapter 1 overview
All 274 slides
