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Chapter 1 · Introduction · Slide 14/274

Market Research by Data Source

By Data Source

1.2 · Types of Market Research By Data Source

Market Research by Data Source


Data sourcePrimary
  • Generating data that do not yet exist. These data are analyzed and may, where applicable, be published by the researcher.
Typical methodsSurveys, interviews, observation, experiments, …
Data sourceSecondary
  • Using data collected at an earlier point in time for the intended research purpose.
Typical methodsLiterature research: library, web, database, archive
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