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Chapter 1 · Introduction · Slide 16/274

Triangulation

Triangulation — combining methods within a study on the same topic.

1.2 · Types of Market Research Combining methods

Triangulation

Triangulation — combining methods within a study on the same topic.

Robson (1998) · Visocky & Visocky (2009)

Venn diagram: three methods overlap, their shared intersection leads to the truth. ObjectiveTruth Literature research Survey Interview
QUESTIONSTAR · Dr. Paul Marx 16 / 274
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