Chapter 2 · Survey: Measurement and Scaling · Slide 35/274
Rank Order Scales: Example
Practical Example
2.2 · Comparative Scales
Practical Example
Rank Order Scales: Example
What would you like for your birthday?
Drag each item into the matching area — rank 1 = most wanted.
Top-3 Wish List
1
Smartwatch
2
Game console
3
Smartphone
I wouldn't want it
Wireless headphones
QUESTIONSTAR · Dr. Paul Marx
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