Principles of Survey Research
Chapters
▾
Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Slide 36
Chapter 2 · Survey: Measurement and Scaling · Slide 36/274
Rank Order Scales: Examples
Practical Example
2.2 · Comparative Scales
Practical Example
Rank Order Scales: Examples
Drag & Drop
Select & order top 3
"What matters most to you when shopping? Rank the 3 most important reasons."
Available options
Opening hours
Customer service
Return policy
Your ranking
1
Selection
2
Online offering
3
Price
Rank Matrix
Click the rank in each row
"Put the topic areas into your order (1–6)."
1
2
3
4
5
6
Communication & Media
2
Digital media technology
6
Internet
3
Office peripherals
4
IT security
5
Software & system integration
1
QUESTIONSTAR · Dr. Paul Marx
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