Chapter 2 · Survey: Measurement and Scaling · Slide 37/274

Rank Order Scales: Example

Practical Example

2.2 · Comparative Scales Practical Example

Which fruit do you like most? — Drag the fruits onto the scale.

Drag & Drop

Orange

Kiwi

Apple

Banana

Strawberry

Not at allVery much

QUESTIONSTAR · Dr. Paul Marx 37 / 274