Chapter 2 · Survey: Measurement and Scaling · Slide 41/274

Constant Sum Scaling: Example

Practical Application

2.2 · Comparative Scales Practical Application

Which features of a rental car are most important to you? Distribute €100 among them.

Sum: 100 / 100 €✓

0 €

left

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Full comprehensive insurance

25 €

Air conditioning

20 €

Navigation (GPS)

15 €

Car max. 3 years old

10 €

Partial comprehensive insurance

10 €

Fuel choice (petrol/diesel)

5 €

CD player

5 €

Radio

5 €

Sunroof

5 €

Area map

0 €

Return instructions

0 €

QUESTIONSTAR · Dr. Paul Marx 41 / 274