Principles of Survey Research
Chapters
▾
Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
← Back to QUESTIONSTAR
Course
›
Principles of Survey Research
›
Chapter 2
›
Slide 42
Chapter 2 · Survey: Measurement and Scaling · Slide 42/274
Constant Sum Scaling: Examples
Practical Application
2.2 · Comparative Scales
Practical Application
Constant Sum Scaling: Examples
Slider
Drag on scale
"What share of your purchases goes to …?"
Cosmetics
25 %
Women's fashion
20 %
Men's fashion
15 %
Shoes
25 %
Other
15 %
Total
100
/ 100 %
Input field
Type in values
"How do you distribute 100% of your monthly budget?"
Housing
40
Food
25
Leisure
20
Other
15
Remaining
0
Click bars
Click on bar
"How is your internet usage distributed?"
private
63 %
work
37 %
Total
100
%
QUESTIONSTAR · Dr. Paul Marx
42 / 274
To the full presentation
← Previous slide
Constant Sum Scaling: Example
Next slide →
Constant Sum Scaling: Pros-and-Cons
Chapter 2 overview
All 274 slides