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Chapter 2 · Survey: Measurement and Scaling · Slide 55/274

Stapel Scale

A unipolar rating scale with 10 categories from −5 to +5, without a neutral point (0).

2.3 · Non-Comparative Scales Itemized Rating Scales

Stapel Scale

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Stapel Scale

A unipolar rating scale with 10 categories from −5 to +5, without a neutral point (0).

It is often used as an alternative to the semantic differential when no meaningful pair of opposing adjectives can be found.

Plus number = the phrase applies, minus number = it does not apply. The larger the magnitude, the stronger.

How accurately do the following phrases describe the store “Real”? For each phrase, choose a number between +5 (fully applies) and −5 (does not apply at all).

+5 +4 +3 +2 +1
High quality
-1 -2 -3 -4 -5
+5 +4 +3 +2 +1
Poor service
-1 -2 -3 -4 -5
QUESTIONSTAR · Dr. Paul Marx 55 / 274
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