Chapter 3 · Questionnaire · Slide 86/274
Avoid Ambiguity, Confusion and Vagueness
Formulate the question in terms of who, what, when, where, why and how. Especially important: who, what, when, where.
3.1 · Asking Questions
Rule 1 · Ambiguity, Confusion, Vagueness
Avoid Ambiguity, Confusion and Vagueness
The six W's
Formulate the question in terms of who, what, when, where, why and how. Especially important: who, what, when, where.
✕Example
"Which brand of shampoo do you use?"
✓Ask instead
"Which brand or brands of shampoo have you personally used at home during the past month? If you have used more than one, please name all of them."
QUESTIONSTAR · Dr. Paul Marx
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