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Chapter 3

Questionnaire

38 slides · Slide 79–116

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079QuestionnaireChapter opener 080Definition & objectivesDefinition & objectives 081Questioning Techniques and Questioning TacticsQuestioning Techniques and Questioning Tactics 082Influence of Formulation on the AnswerInfluence of Formulation on the Answer 083What Should Be Considered When Developing a Questionnaire?What Should Be Considered When Developing a Questionnaire? 084QuestionnaireQuestionnaire 085Asking QuestionsAsking Questions 086Avoid Ambiguity, Confusion and VaguenessAvoid Ambiguity, Confusion and Vagueness 087"Which brand of shampoo do you use?" — what is unclear?"Which brand of shampoo do you use?" — what is unclear? 088Make Answer Options Complete & UnambiguousMake Answer Options Complete & Unambiguous 089Scales and Answer Options Must Be UnambiguousScales and Answer Options Must Be Unambiguous 090Avoid Jargon, Slang and AbbreviationsAvoid Jargon, Slang and Abbreviations 091Avoid Double-Barreled QuestionsAvoid Double-Barreled Questions 092Avoid LeadingAvoid Leading 093Avoid Implicit AssumptionsAvoid Implicit Assumptions 094Avoid implicit alternativesAvoid implicit alternatives 095Avoid Treating Beliefs as Real FactsAvoid Treating Beliefs as Real Facts 096Avoid Generalizations and EstimatesAvoid Generalizations and Estimates 097QuestionnaireQuestionnaire 098Overcoming Inability to AnswerOvercoming Inability to Answer 099Is the respondent informed?Is the respondent informed? 100Can the respondent remember?Can the respondent remember? 101Can the respondent articulate it?Can the respondent articulate it? 102QuestionnaireQuestionnaire 103Overcoming Unwillingness to AnswerOvercoming Unwillingness to Answer 104Reduce the effortReduce the effort 105Clarify the contextClarify the context 106Explain the purposeExplain the purpose 107QuestionnaireQuestionnaire 108Handling sensitive topicsHandling sensitive topics 109ChapterChapter 110Three principlesThree principles 111Funneling and Skip LogicFunneling and Skip Logic 112Example: Flowchart of a QuestionnaireExample: Flowchart of a Questionnaire 113QuestionnaireQuestionnaire 114Design a Convincing IntroductionDesign a Convincing Introduction 115Pretest! Pretest! Pretest!Pretest! Pretest! Pretest! 116RecapRecap
All 38 slides in this chapter →
  1. 079 · Questionnaire
  2. 080 · Definition & objectives
  3. 081 · Questioning Techniques and Questioning Tactics
  4. 082 · Influence of Formulation on the Answer
  5. 083 · What Should Be Considered When Developing a Questionnaire?
  6. 084 · Questionnaire
  7. 085 · Asking Questions
  8. 086 · Avoid Ambiguity, Confusion and Vagueness
  9. 087 · "Which brand of shampoo do you use?" — what is unclear?
  10. 088 · Make Answer Options Complete & Unambiguous
  11. 089 · Scales and Answer Options Must Be Unambiguous
  12. 090 · Avoid Jargon, Slang and Abbreviations
  13. 091 · Avoid Double-Barreled Questions
  14. 092 · Avoid Leading
  15. 093 · Avoid Implicit Assumptions
  16. 094 · Avoid implicit alternatives
  17. 095 · Avoid Treating Beliefs as Real Facts
  18. 096 · Avoid Generalizations and Estimates
  19. 097 · Questionnaire
  20. 098 · Overcoming Inability to Answer
  21. 099 · Is the respondent informed?
  22. 100 · Can the respondent remember?
  23. 101 · Can the respondent articulate it?
  24. 102 · Questionnaire
  25. 103 · Overcoming Unwillingness to Answer
  26. 104 · Reduce the effort
  27. 105 · Clarify the context
  28. 106 · Explain the purpose
  29. 107 · Questionnaire
  30. 108 · Handling sensitive topics
  31. 109 · Chapter
  32. 110 · Three principles
  33. 111 · Funneling and Skip Logic
  34. 112 · Example: Flowchart of a Questionnaire
  35. 113 · Questionnaire
  36. 114 · Design a Convincing Introduction
  37. 115 · Pretest! Pretest! Pretest!
  38. 116 · Recap