Chapter 3 · Questionnaire · Slide 88/274

Make Answer Options Complete & Unambiguous

For clarity instead of ambiguity: consider all realistic situations and prepare suitable answer options — including "does not apply" and filter routing.

3.1 · Asking Questions Rule 1 · Complete Alternatives

Make Answer Options Complete & Unambiguous

For clarity instead of ambiguity: consider all realistic situations and prepare suitable answer options — including "does not apply" and filter routing.

✕Example

"What type of computer do you own?"

WindowsMac OS

✓Better

"Which computers do you own?"

noneWindowsMac OSOther

✕Example

"Are you satisfied with your current car insurance?"

YesNo

✓Even better · Filter routing

1. "Do you have car insurance?" (if no → Question 3)
2. "Are you satisfied with your current car insurance?"

QUESTIONSTAR · Dr. Paul Marx 88 / 274

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