Chapter 3 · Questionnaire · Slide 101/274
Can the respondent articulate it?
Anyone who cannot formulate their answer skips the question or drops out. Offer pictures, diagrams or descriptions to choose from.
3.2 · Inability to Answer
Hurdle 3 · Articulation
Can the respondent articulate it?
Offer aids
Anyone who cannot formulate their answer skips the question or drops out. Offer pictures, diagrams or descriptions to choose from.
✕Problem
When asked to describe the atmosphere of a department store, many respondents struggle to formulate their answer.
✓Solution
When respondents are presented with alternative descriptions of the atmosphere, they can select the one they like most.
QUESTIONSTAR · Dr. Paul Marx
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