Principles of Survey Research
Chapters
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Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Chapter 3 · Questionnaire · Slide 108/274
Handling sensitive topics
Handling sensitive topics
3.4 · Increasing Willingness of Respondents
Handling sensitive topics
Handling sensitive topics
1
Place sensitive topics at the
end
of the questionnaire
2
Introduce with a statement that the behavior is only of interest
in general
3
Phrase questions in the
third person
(as if they concern other people)
4
Hide the question within a
group of other questions
5
Provide
answer options
instead of asking for specific details or figures
Sensitive topics
💰 Money
Private & family life
Political & religious views
…
Accidents & offenses
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