“Which sources do you prefer for obtaining your information?” (n = 48,804)
Social media32 %
Search engines24 %
News apps & online portals18 %
Television12 %
Friends & acquaintances9 %
Print (newspaper/magazine)5 %
32 %
name social media as their main information channel.
But how close is this value to the true value in the population?
The answer is given by the margin of error — and it determines the required sample size.
