Principles of Survey Research
Chapters
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Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Chapter 4 · Sampling · Slide 140/274
Margin of error approach: two formulas
Calculating the margin of error
4.4 · Sample Size
Calculating the margin of error
Margin of error approach: two formulas
x
= true value of the parameter
x̂
= sample value
E
= margin of error
For metric data
Means
Assessing means computed from the sample
z
z-value for the specified confidence level
σ
Standard deviation of the parameter in the population
n
Sample size
For proportions
Proportions
Assessing computed proportions
z
z-value for the specified confidence level
π
Estimated value for the proportion in the population
n
Sample size
QUESTIONSTAR · Dr. Paul Marx
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