Principles of Survey Research
Chapters
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Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Chapter 4 · Sampling · Slide 141/274
Margin of Error Approach: Two Formulas
The Problem of Unknown Dispersion
4.4 · Sample Size
The Problem of Unknown Dispersion
Margin of Error Approach: Two Formulas
x
= true value of the parameter
x̂
= sample value
E
= margin of error
For Metric Data
Means
Assessing means calculated from the sample
Usually unknown
z
z-value for the specified confidence level
σ
Standard deviation of the parameter in the population
n
Sample size
For Proportions
Proportions
Assessing calculated proportions
Usually unknown
z
z-value for the specified confidence level
π
Estimate of the proportion in the population
n
Sample size
QUESTIONSTAR · Dr. Paul Marx
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