Principles of Survey Research
Chapters
▾
Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
← Back to QUESTIONSTAR
Course
›
Principles of Survey Research
›
Chapter 4
›
Slide 142
Chapter 4 · Sampling · Slide 142/274
Margin of Error Approach: Two Formulas
Worst-Case Assumption π = 0.5
4.4 · Sample Size
Worst-Case Assumption π = 0.5
Margin of Error Approach: Two Formulas
x
= true value of the parameter
x̂
= sample value
E
= margin of error
For Metric Data
Means
Assessing means calculated from the sample
Usually unknown
z
z-value for the specified confidence level
σ
Standard deviation of the parameter in the population
n
Sample size
For Proportions
Proportions
Assessing calculated proportions
Usually unknown
Maximum at π = 0.5
z
z-value for the specified confidence level
π
Estimate of the proportion in the population
n
Sample size
QUESTIONSTAR · Dr. Paul Marx
142 / 274
To the full presentation
← Previous slide
Margin of Error Approach: Two Formulas
Next slide →
z-Values and Maximum Margin of Error
Chapter 4 overview
All 274 slides