Principles of Survey Research
Chapters
▾
Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Slide 149
Chapter 4 · Sampling · Slide 149/274
Correction for a small population: ± 5 %
Calculations show approximate values for a 95% confidence level
4.4 · Sample Size
Correction in Practice
Correction for a small population:
± 5 %
n
corr
=
n
·
N
n
+
N
− 1
Computationally required
n = (1 / 0.05)² = 20²
400
… with only
N = 100
elements in the population.
→
Corrected
n
corr
= (400 · 100) / (400 + 100 − 1)
= 40.000 / 499
≈ 80
Calculations show approximate values for a 95% confidence level
QUESTIONSTAR · Dr. Paul Marx
149 / 274
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Correction for a small population: ± 10 %
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