Principles of Survey Research
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Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Chapter 5 · Data Analysis: A Concise Overview of Statistical Techniques · Slide 171/274
Measures of Central Tendency: Using Mean and Median to Identify the Distribution Shape
Measures of Central Tendency
5.1.3 · Summarizing Data Numerically
Measures of Central Tendency
Measures of Central Tendency: Using Mean and Median to Identify the Distribution Shape
Mean is
pulled downward
Median
left-skewed
Mean and Median
are approximately equal
symmetric
Median
Mean is
pulled upward
right-skewed
QUESTIONSTAR · Dr. Paul Marx
171 / 274
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