Principles of Survey Research
Chapters
▾
Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Principles of Survey Research
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Chapter 5
Chapter 5
Data Analysis: A Concise Overview of Statistical Techniques
61
slides · Slide 154–214
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154
Chapter opener
155
Types of Statistical Data Analysis
156
Data Analysis
157
Data Analysis
158
Frequencies and Relative Frequencies
159
Bar Graph
160
Pie Chart
161
Data Analysis
162
Tables
163
Tables and Histograms
164
Histogram
165
Frequency Polygon
166
Cumulative Tables and Ogives
167
Data Analysis
168
Measures of Central Tendency
169
Measures of Central Tendency
170
Measures of Central Tendency
171
Measures of Central Tendency: Using Mean and Median to Identify the Distribution Shape
172
Measures of Dispersion
173
Measures of Dispersion
174
Measures of Dispersion
175
Relationship between the Standard Deviation and the Shape of the Normal Distribution
176
Data Analysis
177
Cross-Tabulations
178
Cross-Tabulations
179
Cross-Tabulations
180
Cross-Tabulations
181
Cross-Tabulations
182
Cross-Tabulations
183
Data Analysis
184
Data Analysis
185
Hypothesis Testing
186
Hypothesis Testing
187
Hypothesis Testing
188
Hypothesis Testing
189
Hypothesis Testing
190
Hypothesis Testing
191
Hypothesis Testing
192
Hypothesis Testing
193
Hypothesis Testing
194
Hypothesis Testing
195
Hypothesis Testing
196
Hypothesis Testing
197
Hypothesis Testing
198
Hypothesis Testing
199
Hypothesis Testing
200
Hypothesis Testing
201
Data Analysis
202
Testing the Strength of a Relationship
203
Phi Coefficient
204
Contingency Coefficient
205
Cramer's V
206
Lambda Coefficient
207
Lambda Coefficient
208
Data Analysis
209
Types of Relationships between Two Variables
210
Linear Correlation
211
Linear Correlation Coefficient
212
Linear Correlation Coefficient
213
Regression Analysis
214
Regression Analysis