Principles of Survey Research
Chapters
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Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Slide 175
Chapter 5 · Data Analysis: A Concise Overview of Statistical Techniques · Slide 175/274
Relationship between the Standard Deviation and the Shape of the Normal Distribution
Measures of Dispersion
5.1.3 · Summarizing Data Numerically
Measures of Dispersion
Relationship between the Standard Deviation and the Shape of the Normal Distribution
99.7% of the data lie within 3 standard deviations of the mean
95% within 2 standard deviations
68% within 1
Standard
Deviation
QUESTIONSTAR · Dr. Paul Marx
175 / 274
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