Principles of Survey Research
Chapters
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Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Chapter 5 · Data Analysis: A Concise Overview of Statistical Techniques · Slide 178/274
Cross-Tabulations
Example: two variables
5.1.4 · Cross-Tabulations
Example: two variables
Cross-Tabulations
Does ownership of expensive car brands depend on level of education?
Ownership of expensive car brands by level of education
Ownership of an
expensive car
Level of education
College degree
No college degree
yes
32 %
21 %
no
68 %
79 %
Total
100 %
100 %
Number of cases
250
750
QUESTIONSTAR · Dr. Paul Marx
178 / 274
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