Principles of Survey Research
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Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Chapter 5 · Data Analysis: A Concise Overview of Statistical Techniques · Slide 195/274
Hypothesis Testing
Step 3 · expected frequencies
5.2.1 · Hypothesis Testing
Step 3 · expected frequencies
Hypothesis Testing
Step 3 · Choosing the appropriate test statistic
f
e
— frequencies we would expect in the cells if there were no relationship.
f
o
— the frequencies actually observed.
f
e
=
n
r
·
n
c
n
n
r
— total sum in a
row
n
c
— total sum in a
column
n
— sample size
f
e₁,₁
=
15 · 15
30
= 7.5
f
e₁,₂
=
15 · 15
30
= 7.5
f
e₂,₁
=
15 · 15
30
= 7.5
f
e₂,₂
=
15 · 15
30
= 7.5
QUESTIONSTAR · Dr. Paul Marx
195 / 274
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