Principles of Survey Research
Chapters
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Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Chapter 5 · Data Analysis: A Concise Overview of Statistical Techniques · Slide 199/274
Hypothesis Testing
Step 5 · Decision
5.2.1 · Hypothesis Testing
Step 5 · Decision
Hypothesis Testing
Step 5 · Making the decision
Is the evidence there?
What are the consequences?
H₀
— that there is no relationship —
cannot be rejected
.
The relationship is
0.05
statistically
not significant
.
The results observed in the sample
cannot
be generalized to the population.
QUESTIONSTAR · Dr. Paul Marx
199 / 274
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