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Chapter 5 · Data Analysis: A Concise Overview of Statistical Techniques · Slide 213/274

Regression Analysis

The regression analysis is a powerful and flexible tool for analyzing associative relationships between a metric dependent variable and one or more…

5.2.3 · Relationship between Two VariablesRegression Analysis

Regression Analysis

Examples:
  • Can advertising spend explain changes in sales?
  • Can market share be attributed to the size of the sales department?
  • Is consumers' perception of quality influenced by their perception of price?
i

Regression Analysis

The regression analysis is a powerful and flexible tool for analyzing associative relationships between a metric dependent variable and one or more independent variables.

Enables you to:
  • determine the existence of the relationship,
  • quantify the strength of the relationship,
  • derive a mathematical model (formula) of the relationship,
  • predict values of the dependent variable,
  • account for the influence of other independent variables.
QUESTIONSTAR · Dr. Paul Marx213 / 274
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