Principles of Survey Research
Chapters
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Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Chapter 6 · Advanced Techniques of Market Analysis · Slide 218/274
Conjoint Analysis
Direct Questioning
6.1 · Conjoint Analysis
Direct Questioning
Conjoint Analysis
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QUESTIONSTAR · Dr. Paul Marx
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