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Chapter 6 · Advanced Techniques of Market Analysis · Slide 219/274

Conjoint Analysis

Expectation

6.1 · Conjoint AnalysisExpectation

Conjoint Analysis


Expectation
We expect respondents to reveal clear differences in importance to us.
Question: "Please indicate how important the following PC features are for your next purchase decision?"
not at all
important
extremely
important
Manufacturer/Brand
Processor performance, GHz
Memory, GB
Display size
Price
QUESTIONSTAR · Dr. Paul Marx219 / 274
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