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Chapter 6 · Advanced Techniques of Market Analysis · Slide 220/274

Conjoint Analysis

Reality

6.1 · Conjoint AnalysisReality

Conjoint Analysis


Reality
In reality, practically everything is important.
to respondents
Question: "Please indicate how important the following PC features are for your next purchase decision?"
not at all
important
extremely
important
Manufacturer/Brand
Processor performance, GHz
Memory, GB
Display size
Price220 / 274
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