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Chapter 6 · Advanced Techniques of Market Analysis · Slide 226/274

Market Simulations

Given the following preference values — which product should we offer on the market?

6.2 · Market SimulationsBut: the actual choice

Market Simulations

Given the following preference values — which product should we offer on the market?

Product alternatives Choice
Blue Red Yellow
Respondent #1504010Blue
Respondent #206575Yellow
Respondent #3403020Blue
Mean304535Red
“Red” does have the highest average — yet no one actually chooses “Red.”
QUESTIONSTAR · Dr. Paul Marx226 / 274
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