Chapter 7 · Reporting Results · Slide 268/274

Research Follow-up

Explain technical parts, help with implementation, discuss follow-up projects and integrate results into the MIS/DSS.

Chapter 7 · After the PresentationFollow-up

Research Follow-up

Support the client

Explain technical parts, help with implementation, discuss follow-up projects and integrate results into the MIS/DSS.

Evaluate the project

While it's still fresh, ask critically: "Could the project have been carried out more effectively or efficiently?"

Trust as the key

The quality of the personal interaction between manager and researcher shapes the perceived quality of the report itself. Trust influences relationship quality, engagement, retention — and ultimately how strongly the market research is actually used.

QUESTIONSTAR · Dr. Paul Marx268 / 274

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