Principles of Survey Research
Chapters
▾
Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Principles of Survey Research
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Chapter 7
Chapter 7
Reporting Results
19
slides · Slide 256–274
Start chapter →
256
Chapter opener
257
The final stage of the research process
258
Why the report and presentation matter
259
From data result to follow-up
260
The typical structure — eleven elements
261
What comes before the report itself
262
The substantive core
263
Principles of good writing
264
Guidelines for tables
265
Chart types at a glance
266
Two rules you won't forget
267
The talk shapes the first impression
268
Research Follow-up
269
Reports across countries and languages
270
Integrity in interpretation and reporting
271
From "Push" to "Pull"
272
The key takeaways
273
About the Author
274
References & License