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Chapter 7 · Reporting Results · Slide 271/274

From "Push" to "Pull"

Push → Pull

Chapter 7 · Reporting todayPush → Pull

From "Push" to "Pull"

Back then
  • Printed report, "push"
  • Password-protected intranet reports
  • First multimedia reports on the web
  • Searchable, retrievable worldwide
Today
  • Interactive dashboards, "pull"
  • Real-time data & live filters
  • Crosstabs and weighting on demand
  • Linked reports, rules for robustness
Interactive analysis dashboard on a tablet
QUESTIONSTAR · Dr. Paul Marx271 / 274
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