Principles of Survey Research
Chapters
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Chapter 1: Introduction
Chapter 2: Survey: Measurement and Scaling
Chapter 3: Questionnaire
Chapter 4: Sampling
Chapter 5: Data Analysis: A Concise Overview of Statistical Techniques
Chapter 6: Advanced Techniques of Market Analysis
Chapter 7: Reporting Results
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Slide 83
Chapter 3 · Questionnaire · Slide 83/274
What Should Be Considered When Developing a Questionnaire?
Guiding Questions
3.1 · Asking Questions
Guiding Questions
What Should Be Considered When Developing a Questionnaire?
1
Is the question necessary?
2
Several questions instead of one?
3
Does the respondent have the information?
4
Can the respondent remember?
5
Effort on the respondent's part
6
Sensitivity of the question
7
Explain the aims of the questions
8
Cultural aspects
9
Easy to complete?
10
Complete & comprehensive?
11
Influence of formulation
QUESTIONSTAR · Dr. Paul Marx
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