Chapter 3 · Questionnaire · Slide 82/274

Influence of Formulation on the Answer

Same action, different formulation — opposite answers. Source: Noelle-Neumann & Petersen (1998), p. 192 · n = 2100, p < 0.05

3.1 · Asking Questions A Classic Experiment

Question A

"May one smoke while praying?"

→ Answer: No

Question B

"May one pray while smoking?"

→ Answer: Yes

Same action, different formulation — opposite answers.
Source: Noelle-Neumann & Petersen (1998), p. 192 · n = 2100, p < 0.05

Share of answers (%)

Yes

Unsure

"Do you even believe in true love?"

"Do you believe in true love?"

n = 2100, p < 0.05

QUESTIONSTAR · Dr. Paul Marx 82 / 274