Chapter 3 · Questionnaire · Slide 91/274
Avoid Double-Barreled Questions
Each question should focus on just one aspect. Otherwise you don't know what the answer refers to.
3.1 · Asking Questions
Rule 3 · One aspect per question
Avoid Double-Barreled Questions
One aspect per question
Each question should focus on just one aspect. Otherwise you don't know what the answer refers to.
✕Example
"In your opinion, is Coca-Cola tasty and refreshing?"
✓Ask instead
1. "In your opinion, is Coca-Cola tasty?"
2. "In your opinion, is Coca-Cola refreshing?"
2. "In your opinion, is Coca-Cola refreshing?"
QUESTIONSTAR · Dr. Paul Marx
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