Chapter 3 · Questionnaire · Slide 92/274
Avoid Leading
If you already want a particular answer, there's no need to ask the question. Leading wording steers the respondent.
3.1 · Asking Questions
Rule 4 · No suggestion
Avoid Leading
No suggestion
If you already want a particular answer, there's no need to ask the question. Leading wording steers the respondent.
✕Example
„Help the environment by using cloth shopping bags?"
✓Ask instead
"Do you use cloth shopping bags?"
QUESTIONSTAR · Dr. Paul Marx
92 / 274